Mark Kislich contacted me a few weeks back and asked me what he could do with his blog to make more sales. He is getting a lot of visitors, has great content, but wasn’t making sales. I was going to send him a list of things to change, but decided instead to the makeover myself. When I told Mark what I was going to do, he wanted to pay me…but I made a deal with him instead. I wanted to use his makeover as a case study. He agreed, so here it is Part 1: Before the Makeover.