Fitness Blog Training

So I said “Goodbye” a few months ago, but I figured I would share new findings from time to time. I recorded a video of a new model I’m thinking will crush it in 2013 (and beyond). It involves using Facebook Notes + Embedded video on Facebook to build a profitable email list. Here’s the video:

The recommended tool: Post Magic Pre-Launch (Discount Link)

Note: There are details on how to get this for free by signing as a free affiliate, etc. I know money is tight for some of you, so this is an option. Another option is just to build a list from Facebook Notes.

The Facebook Affiliate Niche Page Mind Map

This won’t be pretty I haven’t made many mind-maps, so don’t judge this model by the graphics I threw together. Click the image to see a larger, clearer version.

…a brief explanation of the mind-map & business model.

• Create a Facebook Fan Page around a niche: example Kettlebell Training
• Do a keyword search to find topics to rank for: Ketllebell Workouts at Home, Kettlebell Workouts for Fat Loss, etc.
• Write Facebook Notes about each topic with call to action or opt-in at bottom.
• Aggressive Link Building…Link Emperor (High End) -or- Penny Backlinks (Cheaper). There are others that work well but require a lot more hands-on effort.
• Post high quality videos and get the opt-in right from people’s newsfeed using: Post Magic
• Promote the videos using FB Ads. Choose “Promote Page Posts” —> Pick your video post from the drop down —> Chose your audience —> Bid either CPC or CPM maybe start with just $5-$10 per day.
• Create a killer “story style” followup like Andre teaches in ARM.
• In some of the emails drive people back to FB Notes.
• In some of your emails recommend a useful product that you genuinely believe in…as an affiliate.

Tip: Some of your notes are going to have light recommendations of affiliate products. You are going to want to drive the people from your email list to those notes. Make sure those notes offer great info on their own, but also recommend a really soild product.

Again…the list building will happen from FB Notes as well as the Post Magic tool. Don’t underestimate the power of building a list and driving them back to Facebook. As long as the notes are helpful, you will make sales on a regular basis from each note.

This is an seriously epic guest post by Derek Doepker of Excuse Proof Fitness on how to quickly create books and get them up on Kindle. He covers pretty much everything you need to do to write a book in OpenOffice and painlessly get it into the Kindle Marketplace. My favorite part of the videos shows how to get opt-ins on your list…even if people don’t buy your book. Golden stuff Derek…Thanks!

Video 1: EASY KINDLE EBOOK FORMATTING.

 
Resources:

Open Office

Guide To Kindle Formatting

Fiverr Kindle Formatting
 
Video 2: UPLOADING AND KEYWORD SELECTION.

 
Resources:

Sign up at: http://kdp.amazon.com

KDP Select is optional, but necessary if a person wants to run the free promos. Must be exclusive to amazon in digital format.

Sign up guide at: https://kdp.amazon.com/self-publishing/help
 
Video 3: PROMOTING YOUR BOOK.

This guide is mostly for people enrolled in KDP Select, which is free to join but people cannot have their ebook anywhere else on the internet (print copies are fine elsewhere). 5 free promotion days are given every 90 days for KDP select members.

 
Promoting free-promo days:

Sign up for free membership at: authormarketingclub.com

http://authormarketingclub.com/members/submit-your-book/ has a page with most of the major sites to submit book to for its free promo days.

http://www.kindleboards.com/index.php/board,42.0.html is a forum for promoting kindle books

Press Releases:

webwire.com (paid)
prlog.org (free)

Press release submission (mostly for backlinks) http://fiverr.com/nishmeh/submit-your-press-release-content-to-25-press-release-distribution-sites

Recommended Guides:

These are some great guides that will give a person a lot more in-depth info than what I provided. They have affiliate links so feel free to delete the affiliate tags or insert your own.

The Kindle Publishing Bible – My #1 pick for learning how to title, tag, and keyword optimize a book listing. More info on choosing the right categories, running promotions, and selling the maximum amount of books.

http://www.amazon.com/gp/product/B00A86QV9A/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00A86QV9A&linkCode=as2&tag=epfitness-20

Make A Killing On Kindle – The first book I picked up that explained a lot about the process of uploading, keyword research, etc. Some good tips, but I’ve found Kindle Publishing Bible a little more helpful. May help fill in the gaps if a person wants to check it out.

http://www.amazon.com/gp/product/B007XVWEIU/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B007XVWEIU&linkCode=as2&tag=epfitness-20

The next one is probably a bit much for most fitness blog training members, but some may find it worthwhile.

Kindling Kindle Training – I do NOT recommend this to someone just looking to publish on kindle as a supplemental thing unless they’re really serious about making this more of a business. It would be total overkill for most. A person just looking to publish a book or two as a supplement to their blog will likely get what they need to know from free guides and inexpensive kindle guides. That being said, it covers a ton of ground and is like an encyclopedia for kindle pubishing in both non-fiction and fiction. It’s for people who want to know just about everything. (I’d still recommend the Kindle Publishing Bible though as it had some unique tips)

http://gojvz.com/c/46350/3813

Cover Creation:

Covers are worth spending as much money on as it takes to make it look professional. Covers make or break sales. I can post a video about what I did to create my own cover if you want. People can contact me if they’d like a basic cover made similar to mine. Here are the resources I’ve found for paid covers:

Fiverr: Cheap, but gets the job done on a budget. http://fiverr.com/rroxx/create-awesome-professional-ebook-cover-design

High end services:

http://www.authorsupport.com/
http://businessandblogs.com/services
http://www.bookcoverdesignbyindigo.com/

Have people compete to make a cover design: http://99designs.com/

You guys can reach me with any questions at this email: doepkerd@gmail.com

Don’t let anyone convince you that there isn’t any way to get free traffic. I’m going to teach you a method that I think will give you massive amounts of free traffic if you work it hard. I honestly think that this little blueprint could be a game changer for those who follow it. Don’t underestimate the simplicity.

Here’s how I went full time (doesn’t work anymore):

1. Wrote a few blog posts per week.
2. Wrote 1 article per week and put it on Ezinearticles.com
3. Funneled traffic from Google to EZA to my blog and lead capture page.

I did other things, but 80% of my traffic was built upon this foundation. If I could go back in time, I would scrap the “other things” and would have written 700 articles instead of 70. My guess is that I would have one of the largest lists in the fitness niche if I would have done so.

 What Works today? Youtube!

I’m going to explain to you how I would use Youtube like an article site. If you think of Youtube as an article site…my guess is that you will dominate. See what I mean by that in the next 3 videos.
 

Youtube Traffic Strategy Part 1:

Youtube Traffic Strategy Part 2:

Youtube Traffic Strategy Part 3:

Hey everybody…just got back from a short trip. I’m going to do my best to put up some “how to get traffic” type of posts next week. This week, I recorded a “short” video (literally).

Do You Wait for the Masses?

Get out of the habit of waiting for the masses. Do things before they become mainstream. It is a fun way to live. Surround yourself with other “early adopters” as well. Luckily my office is in a building loaded with these types of people. My guess is that a large portion of everyone in our group is as well.

My favorite quote:

Please stop waiting for a map. We reward those who draw maps, not those who follow them. -Seth Godin

What I take from this, is to test things you haven’t seen before in your niche…at least some of the time. Don’t always copy exactly what someone else has done. You can learn from others and emulate some of their business, as long as at least a portion of your business involves “drawing a map”.

Hey guys, there is a new type of lead capture page that is crushing it. It was hard to do this well until recently (someone made a killer plugin that does this now). I’m used to getting a 15-25% opt-in rate. What if I told you there was a new type of lead capture page that got 40-70% opt-ins? Watch the video

Some other benefits of this plugin?

It is all setup to automatically show up perfectly on mobile devices of all types. If you are building an opt-in list…or plan to within the next year, I highly recommend snagging this. Here’s the link.

Note: Here’s my first page that took me about 15 minutes to create: Vacation Body Blueprint. Next week I’m going to be begin switching out my other opt-in pages to this format…because I like how they show up on mobile…and conversions should be substantially higher.

Happy Labor Weekend…to the U.S. peeps!

About a month ago, a guy in our group named Dan Niko contacted me with a bit of a problem. He has a high-traffic site that is getting 6,000+ visits per day, but very little income. After looking at his site, I came up with a solution that I believe will dramatically increase his income.

Video 1: How Niko should change his layout:

Video 2: What he should do to monetize.

 Video 3: The 2 plugins I recommend.

Hey guys…sorry I’ve been quiet the past few weeks. I’ve been travelling on and off. Just got back from the Wynn Encore in Las Vegas (my favorite hotel of all time…you all have to go at some point). Anyway, last week I joined an incredible Internet Marketing Facebook Group headed by Marlon Sanders.

[I was going to create my own Internet Marketing FB group at some point, but figured I would simply join Marlon's. The guy has forgotten more about marketing than I know.]

http://www.facebook.com/groups/283622035079158

Marlon will have to manually approve you, so it could be 24-48 hours before you get access to the group.

Also Subscribe to his (free) Saturday Marketing Ezine Here:

http://bestofmarlonsanders.com/

These are really in depth pdf reports that cover crucial IM techniques. Here is a recent one that I really enjoyed —> Marketing Funnel Planner

Next Week: I’m going to talk about Blog Monetization. A guy in our group gets thousands of visitors per day…I’m going to critique his blog for him to make tweaks and make 5-10X what he is currently earning on his blog…all recorded on video for you guys to see

I’m back from my road trip and pumped to get back into internet marketing! You guys should notice an increase in traffic, sales, etc…beginning mid August. November can be an incredible month for marketing fitness info products, if you have everything in place. The time to prepare is right now. Watch the video below

Note: My video player for some reason wasn’t downloading the video, so I used Youtube…made sure the video’s privacy setting was “unlisted”…and then popped it open in a light box. I’ll show you guys how to do this in another post. It is a way to use Youtube to host your videos for free, without videos showing up in your Youtube account.

How to Setup Google Authorship

…it looks a little tricky, but isn’t super complicated. Definitely worth the 15-30 minutes it will take to setup.

Hey guys…at some point it will make sense for some of you to release your own products. Clint made a video showing behind the scenes of his product launch for “Reveal the Steel”.

[Make sure and watch the video...he will show you the tools he uses to create his sales page, strategies, etc.]

Very Solid Conversions So Far

I sent out a brief email to one of my lists.

• 3,790 hops
• 42 orders
• 90 hops per order

Note: I typically average 250 hops per order on fitness products that I promote…so this is quite good. Definitely a great one to add to your mix of products to promote.

Affiliate Tools: http://revealthesteel.com/welcome/affiliates/